Sustainability

Bibi is aware of the incredibly damaging impact that the garment industry has on both people and the planet. Therefore, we are aware that as a brand it is almost impossible to be completely sustainable as the very concept of introducing a new brand into the industry requires the creation of more garments. Thus, are aim is simply to provide women with the option of shopping more sustainability in the same way they would shop fast-fashion items. Eventually, Bibi hopes that by encouraging consumers to shop more consciously, the sustainably brands become the main option across the market, eliminating the fast-fashion, unsuitable, unethical options.